Gulfood and Hotel Show have entered into an alliance and are going to create the Middle East’s largest hospitality and food event next year.
The event will take place between 18th and 20th September next year under new name - Dubai International Hospitality Week and is expected to attract nearly 60,000 buyers and use the space of 90,000 square meters The event is aimed at providing a focused and streamlined platform for connecting businesses with the region’s hoteliers, restaurateurs, cafés, bar owners, and food service wholesalers.
The move comes following feedback that Gulfood covers too many segments, meaning visitors have difficulty sourcing the products they require. “The demand from hospitality industry stakeholders to access an optimised hospitality streamlined business platform has become increasingly pressing,” commented organisers.
The Dubai International Hospitality Week will be located at the Dubai World Trade Centre’s selection of three specialised niche food shows: Yummex, the international sweets and snacks show with Messe Koln; The Speciality Food Show; and The Middle East Seafood Show.
New event, Future Food Live, will also take place alongside Dubai International Hospitality Week and will feature food start-ups, innovation in nutrition and the latest developments in Halal food and technology.
Gulfood’s existing food service and catering equipment profiles will no longer feature in Gulfood starting from the February 2017 edition.
Instead they will be moved to Dubai International Hospitality Week in September 2017, which from now on will be the only trade platform to connect with the foodservice buying community.
The Hotel Show currently serves a global industry predicted to reach US$ 550 billion in 2016, and has seen an increase in revenue of almost US$100 billion in the past five years. Hospitality markets in the GCC are expected to register double digit growth over the next decade to reach US$ 25 bilion by 2018. Dubai International Hospitality Week is endorsed by Dubai Tourism and Commerce Marketing (DTCM) whose vision is to welcome 20 million annual visitors by 2020.